Shifting from Launch Campaigns to Live Shows.

One of this year’s most popular presentations at FMS was Nate Tucci’s , “From Getting Attention to Owning Attention: The shift from campaign-driven revenue to live-show revenue.” He showed how they moved away from the eternal hotlist launch model at FinMC to a live show model. How it both increased and stabilized revenue (at scale), and created more predictable revenue. Today, I speak with Niklas Freier, President at FinMC, about the operational side of that transition...