Forgotten Australia

← Forgotten Australia3 Sept · 46 min

The Last Gasp: Stubbing Out Ciggie Commercials – Part Two

The Last Gasp: Stubbing Out Ciggie Commercials – Part Two3 Sept46 min

From 1972, Paul Hogan was the Australian tobacco industry’s most formidable marketing weapon, the Winfield warrior in a new era of mandatory health warnings. When a total ban on ciggie commercials loomed, the manufacturers were to pivot and spend even more money with media companies and sporting bodies to ensure they stayed in play after that fateful day. Much later, Aussie A-list ciggie frontmen would all say the same thing: ‘But, we didn't know…’

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Check out my books!

They’ll Never Hold Me:

https://www.booktopia.com.au/they-ll-never-hold-me-michael-adams/book/9781923046474.html

The Murder Squad:

https://www.booktopia.com.au/the-murder-squad-michael-adams/book/9781923046504.html

Hanging Ned Kelly:

https://www.booktopia.com.au/hanging-ned-kelly-michael-adams/book/9781922992185.html