JAVIER CAÑADA | Training between Ulm and Cádiz

From the very first moment I read about design, I was captivated. Moholy-Nagy said that “designing is not a profession but an attitude of resourcefulness and inventiveness”. Miguel Milá, that it “consists of fulfilling a function while maintaining emotion”. Bruno Munari called it “a method centered around problem-solving”. And Don Norman stated that “the goal is to produce a great product, one that is successful, and that customers love”. I kept wondering to myself: “Doesn’t all this speak to me as a coach?” To explore this connection, I chat with Javier Cañada: someone I dare not classify into any label, adjective, or profession. The conversation is in Catalan. The English version is available in the YouTube video of the episode.

Notes of the episode

Newsletter: De Ulm a Cádiz | Javier Cañada

Lo esencial: Una guía de diseño para la vida | Miguel Milá

¿Cómo nacen los objetos? Apuntes para una metodología proyectual | Bruno Munari

The Design of Everyday Things | Donald A. Norman

La pregunta | Javier Cañada

Santa Olalla: Una grieta en el destino | Javier Cañada

Ivrea, 1982 | Javier Cañada

Les estructures elementals de la narrativa | Albert Sánchez Piñol

The Book of Tea | Kakuzō Okakura

Lo Barroco | Eugeni d’Ors