Building A Death Care Business

A canceled workshop can feel like a punch to the gut, but it can also be the cleanest data you will ever get. We sit down with Jennifer Lares of Mulling Mortition to talk honestly about the unglamorous side of building a funeral service business: ideas that do not land, the sunk cost trap, and the mental work of making cuts without losing your confidence. Along the way, we keep it real and even get into the unexpectedly practical question of what kind of swag actually fits a death care brand....