Meet The Mom Founders of Flora Fertility and Raised $5M

What if you could financially prepare for fertility treatment before you actually needed it?

In Episode 57 of Funded, Now What?!, Andrew Lee Miller sits down with Laura McDonald and Dr. Christy Lane, Co-Founders of Flora Fertility, to discuss how they're building a new category in fertility insurance.

After raising $5M, Flora is tackling the massive gap between the rising cost of fertility treatment and the limited insurance coverage available to most people.

The conversation explores how Flora is building a D2C and B2B2C business, creating a consumer-friendly insurance brand, raising capital, and using PR and thought leadership to establish credibility in a new category.

Andrew also shares his latest growth playbook covering GEO, PR, LinkedIn outreach, email prospecting, and AI-driven customer acquisition.

What You'll Learn

• Why fertility treatment has become a major financial burden for young adults

• How Flora is creating a new approach to affordable fertility insurance

• Why Flora is building both D2C and B2B2C growth channels

• Lessons from raising $5M and creating a new insurance category

• How bold branding can help a startup stand out in a traditional industry

• Why PR and thought leadership are critical for category creation