How a Mum of 7 Built a 7-Figure Gym (and you can too)

If your week is whatever walks through the door and the whole studio is being run out of your head, book a discovery call and we'll map what's actually holding you at your current number.

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Sophie sits down with Shell, who doubled her studio revenue in twelve months while raising seven kids. This is the logistics episode. How the week actually gets built.

Everyone assumes a woman running a seven figure studio with seven kids has something the rest of us don't. More discipline. More energy. Some extra gear that switches on at 4:30 in the morning. The real answer is more boring and more useful than that, and it's the reason I wanted this one in your ears.

Shell has four kids she birthed, three stepkids, three year old twins, a firefighter husband on shift work and a gym she bought while it was sitting in the red. In twelve months she went from $40k months to $70-80k, with a peak at $84k. She is not doing more than you are. She decides earlier than you do, she pays for the help she needs instead of hoping the week works out, and she asks for the rest. Her constraint was never time. It was that the whole thing lived in her head, and once she got it out of there and onto a plan, the numbers moved.

In this episode you'll hear:

The Sunday ritual she runs for the family calendar and the business plan in the same sitting, and why doing one without the other falls over by Wednesday

What she actually pays for so the 4:30am starts and the school drop offs can both happen in the same day