Episode 11 | What's Your Flavour? The Truth About Natural vs Synthetic Fragrance

Hey guys!

Last episode we explored low-tox living and natural deodorants, but one topic kept coming up over and over again... fragrance.

What actually is "fragrance" on an ingredient list? Why don't companies have to tell us what's inside it? And is synthetic fragrance really as bad as social media makes it seem?

This week we're diving into the surprisingly fascinating world of perfume, candles, cleaning products and home scents. We unpack why fragrance is everywhere, how scent is connected to memory and emotion, why luxury perfumes cost hundreds of dollars, and whether "natural" always means safer.

Along the way we chat about signature scents, MECCA favourites, Ashley & Co, Byredo, oud, rose oil, fragrance marketing, nostalgia, and the fragrances that instantly transport us back to another time.

As always, we're separating beauty fact from beauty fiction so you can decide what actually matters to you.

Also... soz 😂 I was getting over a cold when we recorded this, so I'm a little more nasally than usual.

Show Notes

In this episode we discuss:

• Why "fragrance" isn't actually one ingredient

• Why companies don't have to disclose every fragrance ingredient

• Natural vs synthetic fragrance: what's the real difference?