Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

← Google Ads Unleashed | Winning Strategies for E-Commerce Marketers23 Aug · 13 min

Google Ads Won't Scale While Your Feed Uses Umbrella Products

Google Ads Won't Scale While Your Feed Uses Umbrella Products23 Aug13 min

Send us Fan Mail If your Google Ads campaigns can't scale, the problem might not be in the ad account at all, it could be hiding in how your products are structured. In this episode of the Google Ads Unleashed Podcast, host Jeremy Young breaks down two real consultancy cases where umbrella products, were silently killing conversion rates by sending highly specific search queries to generic product pages that forced customers to configure the product themselves. Learn why expanding...