Your Google Ads Target ROAS Is Now a Magnet, Not a Floor

Send us Fan Mail Google is changing how Target ROAS and Target CPA work in August, and if you do nothing, your campaigns will quietly spend more and perform worse. In this episode of the Google Ads Unleashed Podcast, host Jeremy breaks down exactly what is changing on August 17th, why your bid targets are shifting from a floor to a magnet that pulls performance toward the number you set, and why accounts that have been comfortably overperforming their targets are the most exposed....