Carl Gianonne, Trade Roots - Price Wars & Vertical Dreams: Building Trade Roots in MA Cannabis

In today's episode, guest host Mark Doherty joins Carl Giannone, Co-Founder of Trade Roots in MA, for an insider's perspective on building and operating a vertically integrated cannabis business in one of the most competitive markets. This episode dives into market dynamics, price compression, and strategic decision-making — with a focus on the MA cannabis landscape. Carl provides a overview of his journey from Wall Street to cannabis cultivation, beginning with a life-changing conversation o...