You Are The Standard

How many decisions in your business are you making based on what everyone else in your industry is doing? There are a lot of things local business owners treat like rules simply because “that’s how everyone does it.” Pricing. Offers. Policies. Marketing. Even what they believe is possible in their city. In this episode, I’m challenging you to question all of it. Tune into this episode to learn: Why the “industry standard” may be one of the biggest things keeping you from becoming the loca...