Dr. Karen Litzy: Why Physical Therapists Are Bad at Marketing

In this solo episode, Dr. Karen Litzy breaks down five common myths about marketing in physical therapy and explains why visibility is essential for helping more people. She shares practical reframes around marketing, social media, niching, and word of mouth, all through the lens of educating patients and growing a practice with integrity.

Key Takeaways

Marketing is education at scale You need systems, not more hours Specific content builds trust Niching improves results Word of mouth is the foundation, but marketing is the amplifier Timestamps

0:00— Welcome back + today's topic: why physical therapists are bad at marketing 1:57— Myth #1: Marketing feels sleazy 3:47— Myth #2: "I don't have time" 5:43— Reframe: you don't have a time problem, you have a systems problem 6:12— Myth #3: Social media doesn't bring in real patients 8:04— Myth #4: "I need to market to everyone" 9:28— Reframe: own a lane and become the go-to expert 9:57— Myth #5: If I'm good enough, word of mouth is enough 11:52— Reframe: your work speaks better with marketing support 12:21— Quick recap of all five myths 13:13 — Final takeaway: marketing is visibility 13:46— Closing + call to share, DM, or email Karen If this episode resonated with you, share it with a colleague who needs to hear it.

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