Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa

<p>Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social).</p><p></p><p>Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nordic Social which was sold to PE in 2023. Today, he is the CMO of OMHU, one of Europe's fast growing D2C brands.</p><p></p><p><b>In This Conversation We Discuss:</b></p><ul><li>[00:00] Introduction</li><li>[01:56] Starting young in Ecommerce </li><li>[02:55] Joining brands as an early as employee</li><li>[03:44] Lessons from a failed first business</li><li>[04:52] AOV then versus now</li><li>[05:23] Unit economics simply explained</li><li>[06:51] Sponsor: Klaviyo</li><li>[09:00] Bundling and upselling on big-ticket items</li><li>[10:18] Leaning and maximizing social first strategy</li><li>[11:47] Why doubling down beats spreading thin</li><li>[13:08] Building influencer teams in today’s market</li><li>[14:04] Sponsor: Intelligems</li><li>[15:59] Remembering the zero discount policy</li><li>[17:26] Training customers to anticipate sales</li><li>[18:50] Sponsor: eFulfillment Service</li><li>[20:25] Discovering the long customer journey</li><li>[22:32] Learning curves of a European brand in the US</li><li>[24:49] Callouts</li><li>[26:05] Navigating culture and politics in business</li><li>[28:22] Difference of Brand and product led growth</li></ul><p></p><p>Resources:</p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1" target="_blank">Subscribe</a> to Honest Ecommerce on Youtube</li><li>Home of the TEDDY Sofa <a rel="noopener noreferrer nofollow" href="http://omhucph.com/" target="_blank">omhucph.com/</a> </li><li>Follow Alexander Morabbi Wulsch <a rel="noopener noreferrer nofollow" href="https://dk.linkedin.com/in/alexander-morabbi-wulsch-4486b3113" target="_blank">alexander-morabbi-wulsch-4486b3113</a></li><li><b>Get your free demo</b> <a rel="noopener noreferrer nofollow" href="http://klaviyo.com/honest" target="_blank">klaviyo.com/honest</a> </li><li><b>Book a demo</b> today at <a rel="noopener noreferrer nofollow" href="http://intelligems.io/" target="_blank">intelligems.io/</a> </li><li><b>Lower scale costs</b> today <a rel="noopener noreferrer nofollow" href="http://eFulfillmentService.com/honest" target="_blank">eFulfillmentService.com/honest</a> </li></ul><p></p><p><b>If you're enjoying the show, we'd love it if you </b><a rel="noopener noreferrer nofollow" href="https://getpodcast.reviews/id/1447700156" target="_blank"><b>left Honest Ecommerce a review on Apple Podcasts</b></a><b>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!</b></p>