She Applied With Zero Experience — 26 Years Later She Built One of Europe's Leading Revenue Consultancies | Annemarie Gubanski

<p>What would you do if you applied for a job you knew nothing about and told them exactly that? </p><p>For Annemarie, that moment changed everything.</p><p><br>She moved from the Netherlands to Sweden for love, stumbled into revenue management at Radisson with zero experience, and spent the next 26 years building one of Scandinavia&#39;s most respected consultancies. Today she runs <a href="https://taktikon.com/" target="_blank" rel="noopener noreferer">Taktikon</a>, organizes the Global Revenue Forum across multiple European cities, and teaches the next generation of revenue managers that you don&#39;t have to be a mathematician to be great with data.</p><p><br>In this episode, Alicia and Annemarie talk about what it really means to bet on yourself before you feel ready, why revenue management is never a one-size-fits-all strategy, and how the best consultancy relationships feel less like business and more like family.</p><p><br>For GMs, revenue managers, and commercial leaders who know there&#39;s always more to learn.<br>🔗 Connect with Annemarie Gubanski: <a href="https://www.linkedin.com/in/annemariegubanski" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/annemariegubanski</a><br>🔗 Global Revenue Forum Amsterdam — June 4th: <a href="https://www.globalrevenueforum.com/amsterdam-2026" target="_blank" rel="noopener noreferer">https://www.globalrevenueforum.com/amsterdam-2026</a><br>🔗 Connect with Alicia Dick Wahlberg: <a href="https://www.linkedin.com/in/aliciadickwahlberg" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/aliciadickwahlberg</a><br>📸 Instagram: @alicia_dickwahlberg</p>