How To Host An Event People Actually Talk About with Amy Dickinson

Everyone is saying IRL is the place to double down on in 2026 … but how do you do it?

Amy Dickinson is a TikTok creator with over 175,000 followers, co-founder of The Social Summit (Australia's only conference for creators, marketers, and brands) and host of 1800 Chatline, a comedy podcast about dating and life in your 30s that hit 50,000 downloads in under six months.

Amy built all of it without an agency, without a big budget, and without ever making a single person feel like just a ticket sale.

In this episode, Amy breaks down exactly how and why making people feel important is the only community strategy that actually scales.

Whether you're building a podcast, planning your first event, or trying to turn followers into a real community, this one is the playbook.

We chat about:

🎙️Why your first event should never try to make money (and what it should do instead)

🎙️The speaker dinner strategy that built hype before a single ticket was sold

🎙️How spotting a new CEO announcement turned into a 3-event brand partnership

🎙️Why the merch flooded feeds for weeks… and what made it a collector's item

You’ll hear:

0:00 - 175,000 TikTok followers, the difference between short form and long form