Build Credibility, Grow Your Business w. Rochelle Jacobs

<p>In this episode of How They Scaled It, I sit down with Rochelle Jacobs, Co-Founder of Naturally Serious and a Wall Street veteran who returned to her roots in skincare. Rochelle shares how she blended clinical efficacy with clean ingredients to build a brand that's redefining modern beauty. </p><p><br /></p><p>She talks about the power of partnerships, the lessons she learned launching just before the pandemic, and how learning to let go transformed her approach to growth. From bootstrapping a manufacturing facility to making clean beauty truly accessible, Rochelle’s story is a masterclass in purpose-driven leadership and quiet disruption.</p><p><br /></p><p>00:00:13 – The importance of the right retail partners</p><p>00:00:36 – Meet Rochelle Jacobs</p><p>00:01:47 – Beauty roots: Her family’s skincare legacy</p><p>00:03:19 – Why finance came first and how she was pulled into skincare</p><p>00:04:18 – Launching a manufacturing facility with zero experience</p><p>00:05:47 – The hands-on MBA of building a beauty brand from scratch</p><p>00:07:20 – Learning by doing</p><p>00:08:27 – From spas to Sephora</p><p>00:10:36 – Product philosophy: Simplicity, transparency, and great naming</p><p>00:11:15 – Why fewer SKUs was a deliberate strategy</p><p>00:12:19 – Defining “clean”</p><p>00:14:25 – Clean meets clinical: Overcoming skepticism</p><p>00:16:21 – How the brand encourages organic discovery and accessibility</p><p>00:17:47 – Their patented antioxidant blend &amp; anti-pollution edge</p><p>00:22:11 – Partnering with hospitals</p><p>00:25:13 – Creating healing products during breast cancer treatment</p><p>00:26:40 – Leadership lessons: Letting go, trusting your team</p><p>00:29:30 – Why word-of-mouth hiring still works</p><p>00:30:12 – The myth of work-life balance</p><p>00:32:29 – Biggest challenge: scaling in a TikTok-driven world</p><p>00:34:45 – Trends, distractions, and your phone</p><p>00:35:55 – Staying curious and humble as a founder</p><p>00:36:51 – Advice to past self</p><p>00:38:41 – Where to find Naturally Serious online</p>