E318 - SXSW 2026

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News:

Human Factors Cast episode 318 (recorded April 2, 2026) - This week, Nick Roome is joined by Megan Michaels to recap SXSW 2026 (March 12–18 in Austin) and its dominant themes, especially AI’s real-world impact, ethics, and the growing need to make “the human piece” explicit. Megan describes SXSW as a convergence of tech, film, music, startups, and government/defense, shares her work as a startup pitch coach (63 teams; she coached about 30), and highlights examples like MyFleetAI (truck fleet safety via sensors and AI) and Tube Bender (efficient conduit-bending for electricians).

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