HVAC Business Growth for Contractors Being Crushed by Rebates & Complexity with Samir Pendse

In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes from WorkHero sit down with Samir Pendse, Co-founder & CEO at Coral exploring the future of HVAC financing, heat pump adoption, rebate programs, and innovative business models like HVAC-as-a-Service. They discuss why affordability remains the biggest barrier to energy-efficient equipment, how contractors can simplify financing for homeowners, and why marketing should focus on comfort and savings rather than politics. The conversation also covers the challenges small contractors face, the evolution of financing options, and what the future of home comfort solutions looks like.

Coral is a company helping HVAC contractors simplify rebates, incentives, and financing for homeowners. Coral enables contractors to offer affordable energy-efficient systems without navigating complex incentive programs, making high-efficiency HVAC upgrades more accessible across the United States.

Expect To Learn: Why affordability is the biggest challenge for heat pump adoption.

How financing can increase sales of high-efficiency HVAC systems.

Why comfort and energy savings should be the primary marketing message for heat pumps.

The unique challenges small HVAC contractors face with rebate programs.

How contractor coordination impacts energy-efficiency projects.

The rise of HVAC-as-a-Service and subscription-based home comfort.

Coral's vision for simplifying financing, incentives, and rebates for contractors.

Timestamps : 00:00 - Introduction

00:53 - Are Heat Pumps Becoming the New Standard?

02:01 - The Politics of Heat Pump Marketing