Corey Shapiro on Celebrity Clients, Dream Collaborations & Taking Risks

Corey Shapiro, founder of Vintage Frames Company, joins If You Know You Know to talk about building one of the most recognizable eyewear brands out of Montreal and the unconventional path that got him there. Corey takes us back to the beginning, from getting his start in the sneaker industry to turning his obsession with vintage eyewear into a business that has built a massive celebrity network and put Vintage Frames on some of the biggest names in music and entertainment.

We get into Montreal vs. Miami, his favourite Montreal restaurants and hidden gems, how relationships and networking helped shape his career, and why Elton John remains the ultimate dream collaboration. Corey also opens up about the side of entrepreneurship people don’t always see: the hardest moments of building his company, taking risks when there was no guarantee they would work, staying relevant as trends change, and what he would do differently if he were starting again today.

Plus, we talk about celebrity stories, sneaker culture, personal style, Montreal’s influence on his brand, the evolution of Vintage Frames, what success actually looks like behind the scenes, and his best advice for anyone trying to build something of their own. If you’re into fashion, entrepreneurship, Montreal culture, celebrity stories, or just want to know how Vintage Frames became Vintage Frames, this episode is for you. Watch the full episode of If You Know You Know with Corey Shapiro.