The Future of Hybrid Rye in North America with Kenny Piecharka | KWS Seeds Canada

Hybrid rye continues to gain momentum in Canadian agriculture, with growing interest from farmers, livestock producers and the feed industry.

In this KWS Seeds Canada Product Spotlight, we sit down with Kenny Piecharka, Head of Region North America Cereals at KWS, to talk about the growth and future of hybrid rye across North America.

Kenny recently stepped into his new leadership role, giving him a unique perspective on where KWS is headed and the opportunities he sees for cereal growers across the continent.

We'll discuss how the hybrid rye market has evolved in Canada, why KWS continues to invest in the crop, and what growing demand from the livestock and feed sectors could mean for farmers.

In This Episode

• Kenny Piecharka's new role leading cereals across North America and his priorities for supporting growers

• Why KWS continues to invest in North America and hybrid rye

• How the Canadian hybrid rye market has evolved over the past five years

• The exciting changes Kenny is seeing across the industry

• Why feed remains the leading end-use market for hybrid rye

• What livestock producers and feed users are looking for from rye

• The factors creating momentum for continued rye demand