The Future of Podcast Stats: IAB 2.3, AMP Accords, and Edison's Podcast Consumer Report

Elsie Escobar and Rob Walch break down two major developments in the industry: the release of the IAB's updated Podcast Metrics Guidelines version 2.3 - now open for public comment - and the ongoing debate around the AMP Accords and podcast measurement.

They tackle everything from the technical challenges of counting downloads, to the thorny issues of privacy and data sharing in major aggregator apps, and what all of this means for creators, advertisers, and listeners alike.

Plus, you'll hear the latest data on podcast consumption from Edison Research, an exploration of audience support trends, and hands-on recommendations for both creators and independent podcast app developers.

Interesting things from this episodeIndustry DocumentsIAB Tech Lab Podcast Measurement Guidelines v2.3Podcast Measurement Technical GuidelinesAMP Accords

Edison ResearchThe Podcast Consumer 2026Share of Ear

Podcast Apps and Independent DevelopersPodcast Apps: A Framework for Dying Slowly with Dignity — Dustin Bluck

Podcast GearSmallRig S70 Wireless MicrophoneRay Ortega’s SmallRig S70 reviewDJI Mic Mini vs. Hollyland M2S vs. SmallRig S70 — Audio TestsDJI Mic MiniHollyland LARK M2SShure MOTIV Microphones

IAB Certification and ComplianceIAB Tech Lab Podcast Measurement ComplianceIAB Tech Lab Compliant Companies

Privacy LawsGeneral Data Protection Regulation (GDPR) overviewCalifornia Privacy Rights Act (CPRA) FAQ

Podcast History ReferencesElsie’s Yoga ClassCastro Podcast AppOvercastLibbyHappy Tree FriendsRocketboomTiki Bar TVAsk a Ninja

In & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.

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