The Marketing Advice Founders Actually Need with Taren Anderson

Millie finally gets her longtime friend and unofficial marketing oracle, Taren Anderson, behind the mic. With more than a decade of experience marketing some of Australia’s biggest beauty brands, Taren is usually the woman behind the scenes helping brands grow, rebrand and figure out what the fuck they’re actually doing.

Over a bottle of chilled red, they unpack what makes great marketing work, from balancing data with gut instinct to setting realistic revenue goals and creating a Black Friday strategy that doesn’t destroy your profit margin.

They also get into knowing your numbers, building a team that can operate without everything living inside the founder’s head, why brands need to stop throwing their entire budget at Meta, and the power of strong storytelling, creative differentiation and genuine customer connection.

Whether you’re planning your next launch, preparing for Black Friday or wondering why your marketing isn’t hitting like it used to, this episode is packed with honest insights you can actually use.

No gatekeeping or polished marketing bull. Just two gals talking business, beauty and what it really takes to build a brand people give a shit about.

✨ Connect with Taren ✨

Tren Anderson: @tarenanderson

✨ Connect with Kaarme ✨

Käärme Jewels: https://www.instagram.com/kaarmejewelsIn Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillieMillie: https://www.instagram.com/millie.kaarmejewles