E432 Hannah Wilson: Cultish is Turning Brands Into Obsessions

<p>Hannah Wilson is one of the leading voices in the creator economy, helping shape how creators, brands, and technology work together. She has partnered with some of the biggest brands in the world, including Meta, Adobe, and ManyChat, and shared stages with leaders from Forbes, Microsoft, Reddit, and CNN, as well as at Paris Creator Week. </p><p>Instagram CEO Adam Mosseri has publicly <a href="https://www.instagram.com/reels/C-kh3bMPEev/" target="_blank" rel="noopener">called</a> her a “must-follow,” Teen Vogue named her a “Creator of Tomorrow,”</p><p>Through her agency <a href="https://cultish.world/" target="_blank" rel="noopener noreferer">Cultish</a>, she helps brands build cult-level loyalty by pairing sharp positioning with strong storytelling. Hannah built her own career from a smartphone and now empowers other creators and companies to do the same: with clarity, creativity, and cultural fluency.</p>