Mastering AI-Driven SEO for Law Firms

On the Law Practice Today podcast, Terrell A. Turner, CPA speaks with David Arato, owner of Lexicon Legal Content, about law firm marketing and SEO as AI overviews and AI platforms reshape how clients find lawyers. Arato explains that while AI is a major shift, many fundamentals still apply: clean sites, valuable content, and omnichannel presence, with today’s emphasis on frequent, fresh, conversational content, technical elements like schema markup, and building authority through libraries o...