About this podcast
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026…
77 episodes · business
Lead Balloon - Marketing, Public Relations and Strategic Communications Stories
About this podcast
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026…
Recent episodes
- 71. America's Brand: Reclaiming Patriotism for Regular Americans, with Joe Trahan (APR Fellow PRSA)29 Jul · 37 min
- 70. How to Go Viral and Not Screw Up Your Kid's Life, with the Original "Hysterical Bubbles" Laughing Baby (All Grown Up)30 Jun · 39 min
- 69. How the Snapple Brand Won Our Hearts in the 90s, Then Lost Them28 May · 47 min
- 68. Seth Rogen Film, The Interview, Sparks a North Korean Hack Attack and a Hollywood PR Debacle for Sony Pictures' CEO29 Apr · 44 min
- 67. Coca-Cola's Master's Tournament Sponsorship Triggers 2002 Boycott Threat, with Ben Deutsch and Dr. Martha Burk31 Mar · 34 min
- 66. Cracks in the ICE: Legal Observers in Minneapolis Use the First Amendment to Swing Public Opinion About Immigration Crackdown24 Feb · 37 min
- 65. Delicious Redemption: Getting Fired for an Infamous PBR Tweet Made Corey Smale the CCO at Garage Beer27 Jan · 43 min
- 64. The Wikipedia Prank: Why the Internet Mistakenly Thought the Movie Good Luck Chuck was Based on Ben Kollenbroich22 Oct 2025 · 35 min
- 63. A.I. Podcast Host Invasion: Inception Point's Business Model & the Podcast Industry's Reaction24 Sept 2025 · 51 min
- 62. Modernizing the Way We Communicate About Road Closures (Especially During Emergencies), with Scott Oppman from ArcGIS20 Aug 2025 · 29 min
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