Process Before Profit: Andrew Abraham on Building Culture That Actually Scales

What happens when you hire great people, but still don’t get great results? In this episode of Leadership Levers, Andrew Abraham, CEO and co-founder of Heybuddy, shares how early hiring mistakes forced him to confront a hard truth: talent doesn’t compensate for missing process. As a young founder building a customer-consciousness platform for CPG and e-commerce brands, Andrew initially believed people were the most critical lever. But after scaling too quickly without operational clarity, he ...