Harrods: The Rise of the Pop-Up

What makes a luxury pop-up truly successful? Retail expert Xian Pelaez from Harrods joins us to discuss the art of crafting captivating pop-up experiences. We delve into the complexities of balancing brand identities, the strategic differences between pop-up approaches at iconic stores like Harrods and Bloomingdale's, and how to identify the perfect brand partnerships. We also explore how to measure a pop-up's impact beyond just sales figures, looking at brand awareness, customer engage...