Marketing (New Course)

<p>In this episode, we explore the foundations of effective marketing — from identifying a clear <strong>target market</strong> to understanding how businesses meet customer needs in competitive environments.</p><p>We break down the role of <strong>market research</strong>, examining how primary and secondary research help firms make informed decisions, reduce risk, and spot opportunities. We also dive deep into the <strong>7 Ps of Marketing</strong> — Product, Price, Place, Promotion, People, Process, and Physical Evidence — using real-world examples to show how successful businesses build strong marketing strategies.</p><p>Finally, we discuss how marketing adapts to changing consumer trends, technology, and global markets, and why a well-designed marketing mix is essential for long-term success. Perfect for students and aspiring entrepreneurs who want to understand how businesses attract, satisfy, and retain customers in the real world.</p><p><em>Notes and insights from IOH, podcast produced using Notebook LM AI.</em></p>