Dan Kennedy’s Second Rule of Marketing: Build Your Moat Before Consolidation Hits | pt. 2

If Part 1 made you rethink your marketing, Part 2 is where Dan Kennedy gets practical. And maybe a little uncomfortable. We are bringing this conversation back because it was one of the episodes listeners loved most, and the timing feels even more relevant now. This episode picks up live from the Great Legal Marketing Summit, where Dan and Ben Glass go deeper into the marketing moves most lawyers dismiss too quickly. Direct mail. Personal follow-up. Real client engagement. Offers that do not ...