Kids' Skincare Isn't What Most Parents Think

Is kid's skincare actually necessary or is it a social media trend that should be ignored? In this episode of Live & Well, we sit down with Esther Song, fashion veteran and co-founder of Rini (alongside Shay Mitchell), to discuss the real science behind children's skin health.

Esther shares her journey from fashion executive to CPG founder after searching for clean, effective solutions for her daughter’s severe eczema. We dive deep into Korean bathhouse culture, why children's skin barriers are thinner than adults, the crucial difference between "unscented" and "fragrance-free," and how Rini is bringing K-beauty innovation into daily care and bath time for kids.

IN THIS EPISODE, WE COVER:

• The truth about kids skincare vs. adult skincare routines

• How growing up in Korea influenced Esther’s approach to skin health

• Why a child's skin barrier is 30% thinner and more vulnerable

• Fragrance-Free vs. Unscented: What parents must look for on product labels

• Rini’s clinical testing standard: Pediatrician-tested vs. dermatologist-tested

• How to address eczema, dry skin, and post-pool skin protection

TIMESTAMPS

00:00 - Introduction: Kids Skincare vs. Bath Time

00:58 - Esther Song’s Journey & Founding Rini with Shay Mitchell