Menopause & Intimate Wellness Boom: From Taboo to Big Business

Vaginal dryness, bladder leaks, painful sex, and postpartum recovery — for decades, these everyday realities were ignored by mainstream medicine and dismissed as “just part of aging.” Today, they represent one of the fastest-growing sectors in healthcare, wellness, and venture capital.

In this episode, we sit down with two trailblazing CEOs approaching the women’s intimate wellness boom from two distinct angles: Colette Courtion (Founder & CEO of Joylux) and Dawn Halkuff (CEO of LiviWell).

Together, they break down how they transitioned from personal and professional frustrations into building category-defining businesses, how the “menopause movement” is shifting consumer behavior, and the massive opportunities ahead for founders and investors in Femtech.

💡 KEY TOPICS COVERED:

• The Taboo Tax: Why women’s pelvic and intimate health was historically ignored by capital and medicine.

• Consumer vs. Medical Innovation: How Joylux’s vFit PLUS (red-light therapy) & LiviWell’s FDA-cleared Livi device (post-intercourse fluid absorption) tackle unmet needs.

• The Halle Berry Partnership: How Joylux teamed up with Halle Berry’s wellness platform, Respin, to normalize midlife intimate health.

• The Regulatory Path: What FDA clearance means for safety, consumer trust, and commercial scaling.

• The Future of Femtech: What must catch up, from insurance coverage to provider education, for the intimate wellness market to reach its multi-billion-dollar potential.

#WomensHealth #Menopause #IntimateWellness #SexualHealth #Femtech

00:00 Introduction: The women's intimate health boom

01:28 The personal catalysts: Behind the scenes of postpartum and industry gaps