Ep 13: Mail's trust advantage in banking with Margaret Jobling

<p>In a world of rising digital scams, why does a simple piece of mail still reassure banking customers? </p><p> </p><p>Chief Marketing Officer at NatWest, Margaret Jobling, joins Rory Sutherland for this episode of Mail Unleashed to talk about the power of mail in the financial services.  </p><p> </p><p>Throughout this episode, they discuss:  </p><ul><li>NatWest’s sponsorship of Team GB at the Paris Olympics </li></ul><ul><li>Why 71% of people trust physical mail </li></ul><ul><li>Real data that shows mail outperforms email in response rates </li></ul><ul><li>How mail still reassures customers in a world of rising digital scams </li></ul><p> </p><p>Plus, they explore why mail is such an important touchpoint in banking, and how it helps you target the right moments.  </p><p> </p><p>00:00 Intro  </p><p>00:41 Welcome to Margaret  </p><p>01:25 Margaret talks through NatWest’s sponsorship of Team GB at the Paris Olympics  </p><p>03:27 Direct mail’s role in building trust and authenticity in the financial services </p><p>05:32 Physical mail helps you target the right moment &amp; how it has helped NatWest achieve long-term marketing impact  </p><p>09:51 In a world of rising digital scams, mail can offer reassurance for banking customers </p><p>11:14 Why multiple touchpoints are important for NatWest and why mail is one of them </p><p>12:53 Data that shows campaigns with mail are more likely to show ROI benefits </p><p>15:42 Margaret’s experience with mail at Centrica and NatWest: how mail had the best response rates   </p><p>18:46 Gen Z are more responsive to physical mail than you&#39;d think </p><p>20:46 Outro </p><p> </p><p>Margaret Jobling is Chief Marketing Officer at NatWest Group. She is an experienced FTSE 100 business leader with a strong record in consumer goods and utilities.  </p><p> </p><p>She specialises in customer experience, marketing transformation, consumer products, and insight-driven decision-making. Known for her strategic leadership and for driving measurable results, she consistently delivers impactful, customer-focused change across complex organisations. </p><p> </p><p><strong>Follow Margaret. </strong></p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/margaret-jobling-9741b513/" target="_blank" rel="noreferrer noopener"><u>https://www.linkedin.com/in/margaret-jobling-9741b513/</u></a>  </p><p> </p><p><strong>Follow Rory. </strong></p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/rorysutherland/" target="_blank" rel="noreferrer noopener"><u>https://www.linkedin.com/in/rorysutherland/</u></a> </p><p><strong>X </strong>- <a href="https://x.com/rorysutherland" target="_blank" rel="noreferrer noopener"><u>https://x.com/rorysutherland</u></a> </p><p> </p><p><strong>Watch the full episode.  </strong></p><p><strong>Website</strong> - <a href="https://www.marketreach.co.uk/mail-unleashed/margaret-jobling-natwest" target="_blank" rel="noreferrer noopener"><u>https://www.marketreach.co.uk/mail-unleashed/margaret-jobling-natwest</u></a> </p><p><strong>YouTube</strong> - <a href="https://youtu.be/rviRRSyQK7A" target="_blank" rel="noreferrer noopener"><u>https://youtu.be/rviRRSyQK7A</u></a>  </p><p> </p><p>Curious about the power of mail in your marketing mix? Follow us for fresh inspiration and real-world examples that show how mail delivers impressive business results. ⬇️ </p><p> </p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/company/marketreach-from-royal-mail/" target="_blank" rel="noreferrer noopener"><u>https://www.linkedin.com/company/marketreach-from-royal-mail/</u></a>  </p><p><strong>X</strong> - <a href="https://x.com/MarketreachUK" target="_blank" rel="noreferrer noopener"><u>https://x.com/MarketreachUK</u></a>  </p><p><strong>Facebook</strong> - <a href="https://www.facebook.com/p/Marketreach-100057126832884/" target="_blank" rel="noreferrer noopener"><u>https://www.facebook.com/p/Marketreach-100057126832884/</u></a>  </p><p><strong>TikTok</s