Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and Meta

AppsFlyer President and General Manager Brian Quinn joins Ari Paparo and Eric Franchi to discuss the company’s $1 billion funding round backed by Google, Meta, Unity, and Moloco. They explore independent measurement, mobile commerce, CTV attribution, and the future of AI advertising.

Takeaways:

- AppsFlyer’s strategic investors hold minority, non-controlling stakes, allowing the company to remain independent.

- Google, Meta, Unity, and Moloco rely on independent measurement signals to improve advertising optimization.

- E-commerce and retail are among AppsFlyer’s fastest-growing categories.

- Connecting CTV, web, and app activity is essential for measuring the complete customer journey.

- Last-click attribution remains vulnerable to manipulation and affiliate fraud.

- AI advertising growth will depend on proving incremental returns for marketers.

Chapters:

00:00 Introduction with Ari Paparo and Eric Franchi

01:09 Marketecture’s new MADDB MCP server

04:14 Brian Quinn joins the conversation