Creators in the C-Suite? Why It's Happening More Than You Think

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team? 

00:00: Intro

00:40: Examples of creators with C-suite titles 

02:15: The difference between real and made up titles 

04:00: Does the audience care if it’s a real job 

08:15: Why is the title necessary  

11:45: Not all execs are creators 

14:00: How are the creators actually involved

16:45: Celebrities with special titles 

18:40: The relationship creators have with brands 

21:30: Authenticity of partnerships 

22:20: The risks to consider