Pop-Ups Pop Off: How to Make Your Experiential Event Effective

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO. 

00:00: Intro

01:30: Difference between a pop-up and a stunt 

04:30: What is the point of a pop-up

08:30: Using social to tell the story of your pop-up

14:00: Are we at pop-up fatigue

16:20: What physical merch do people get 

18:30: Pop-up or pop down: Beis carwash 

22:40: The Real Real’s Canal Street installation

26:20: Bloom’s interactive pop-up

This episode is presented by Marketing Architects.  For more information, visit: https://www.marketingarchitects.com/Podcast

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events