The Dos and Don’ts of a Logo Refresh

This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand. 

00:00: Intro

02:00: Why do brands change their logos 

04:40: Risks of changing logos  

08:40: Levi’s World Cup logo change

12:50: Spotify’s disco ball 

16:40: Mountain Dew 

20:15: Gap’s 2009 rebrand fail 

22:30: Hopping on the Taylor Swift brand 

25:00: Brands being cringe in the comments

28:00: Which brands could use a logo update

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