Affordability Marketing is Not for All Brands

This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal? 

00:00: Intro

01:55: Food brands embracing affordability marketing

03:00: Non food brands doing the same 

05:20: Risking a lack of genuine feelings 

07:00: Can brands implement long-term strategies

08:50: Relative to your competitor strategy 

13:00: Importance of rewards programs

16:00: Marketing in the k-shaped economy

18:20: How much should brands address affordability 

 

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/