Cannes Lions 2026: The Biggest Takeaways & Trends

This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event.

00:00: Intro

01:50: Offline is the new online

04:50: Experiential at Cannes

06:40: Creators are the new A-listers

11:00: B2B marketers want to work with creators

12:35: Move over Millennials, it’s about Gen Z now

16:50: AI discussions at the festival

22:00: Winning campaigns

24:30: What we’d do differently next year

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

For more upcoming Marketing Brew events: https://www.marketingbrew.com/events