Why formulaic thinking fails us - with Lottie Unwin, Founder of Up World, Brand Hackers and Up Talent

<p>Is your marketing approach a roadmap or a straightjacket?</p><p>We’ve all been there. You spend weeks (and way too much mental energy) on a shiny strategy deck, following the textbooks approaches to the letter, only to find the business has moved on or the budget simply doesn&#39;t exist. </p><p>In this episode, I’m joined by Lottie Unwin. She’s a self-confessed marketing geek who did the P&amp;G rounds and took all the notes. But then she had to sell popcorn at a startup and the formulas fell apart.</p><p>We talk about:</p><p><strong>The formula failure:</strong> Why &#39;Reach and Frequency&#39; is a luxury many of us can&#39;t afford, and what to do instead.</p><p><strong>Climbing the mountain:</strong> Why focusing on &#39;Pitch One&#39; is more important than the summit when you’re just trying to stay alive.</p><p><strong>Following the money:</strong> Why being &#39;best mates with the CFO&#39; and knowing your runway is the only way to earn a seat at the table.</p><p><strong>The levers to understand:</strong> My own reflection on why two &#39;identical&#39; businesses on paper require completely different playbooks.</p><p><br></p><p>We also get into managing leadership friction, how to interrogate a P&amp;L, and my Day 1 networking playbook for spotting whether a culture is actually worth your time. And why your next campaign might actually need to be a hiring drive.</p>