Marketing Espresso

← Marketing Espresso22 Jun · 37 min

Engaging Audiences in the Age of Information Overload with Mel Kettle

Engaging Audiences in the Age of Information Overload with Mel Kettle22 Jun37 min

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Mel Kettle for a very honest conversation about what has really changed in marketing over the past 20 years and what, despite all the technology, still remains exactly the same. Mel and I have both been in and around marketing, communications and business long enough to have seen the shift from brochures, direct mail and year-long conference lead times through to websites, email marketing, social media, LinkedIn, content ma...