Funnel Coverage: The Upsell Fix Most Brands Never Check

<p>How much can filtering a collection page actually lift average order value? What about cart, checkout, and post-purchase?</p><p>Varun Kundra (Co-founder, Aftersell) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack how ecommerce brands raise AOV. Four levers make that possible: collection page tests, product bundles, post purchase upsells, and cross brand advertising. </p><p>HexClad’s new collection page lifted revenue per user by 7% and AOV by $10. Single silhouette bundles need no extra education, but new pairings like Japanese cookware still do. Varun ties it back to Aftersell and Rokt Thanks. Together they’ve generated over $1B in upsell revenue at a take rate under 1%. </p><p>Powered By </p><p>Motion </p><p><a href="https://9ops.co/motion-runneth"><u>https://9ops.co/motion-runneth</u></a> </p><p>Aftersell </p><p><a href="https://9ops.co/aftersell-mops"><u>https://9ops.co/aftersell-mops</u></a> </p><p>Haus </p><p><a href="https://www.haus.io/operators"><u>https://www.haus.io/operators</u></a> </p><p>NeonPixel </p><p><a href="https://9ops.co/neonpixel"><u>https://9ops.co/neonpixel</u></a> </p><p>Richpanel </p><p><a href="https://9ops.co/richpanel-mops"><u>https://9ops.co/richpanel-mops</u></a> </p><p>Proppel </p><p><a href="https://www.weareproppel.com/operators"><u>https://www.weareproppel.com/operators</u></a> </p><p>More from Operators </p><p>Operators Portal </p><p><a href="https://portal.9operators.com/dashboard"><u>https://portal.9operators.com/dashboard </u></a></p><p>Operators Newsletter </p><p><a href="https://9operators.com/"><u>https://9operators.com/</u></a> </p>