Marketing Data Center Modernization in the Age of AI with Adam Glick

Enterprise buyers are under intense pressure to modernize their infrastructure for AI. But while the technology is advancing quickly, the messaging around it often lags behind. Too much hype. Too little trust. And not enough empathy for what customers are actually trying to achieve.

In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Adam Glick, Senior Director of Product Marketing at Dell Technologies, to explore how AI is reshaping enterprise transformation—and what effective marketing must look like in response.

With more than two decades of experience across cloud, AI, and enterprise technology, Adam has led product, solutions, partner, and thought leadership initiatives at Microsoft, Amazon, Google, and Dell. His work consistently sits at the intersection of Product, Sales, and Marketing, with a clear philosophy: customer empathy and trust are the real building blocks of successful go-to-market strategy.

This conversation goes beyond surface-level AI narratives to unpack what actually resonates with enterprise buyers navigating modernization decisions.

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What This Episode Is About

Josh and Adam break down how AI is influencing business transformation strategies today—and how marketers can communicate that transformation credibly. Topics include:

• Why an “AI-first” mindset is taking hold, but ROI expectations are rising

• The timeless motivations behind enterprise buying decisions

• How great product marketers act as storytellers and educators

• Why understanding customer motivation comes before messaging

• How to balance innovation storytelling with technical credibility