Before You Buy Medical Ads

In this episode, Barbara and Neil discussed the following:

Neil explains his255 method for Facebook and Instagram ads: two campaigns (warm and cold), five audiences, and five ads to systematically find winning combinations and scale.

They discuss how Facebook charges per 1,000 views(CPM) rather than per click, and what that means for setting and spending a daily budget.

Neil shares the story of launching Scotland’s biggest health and fitness exhibition, nearly failing, and then saving and scaling it purely through Facebook ads.

They compare Google Ads vs. Meta (Facebook/Instagram) Ads for physicians, recommending Google for high-intent cold traffic and Meta primarily for remarketing, then broader cold traffic once scale is needed.

They cover practical advertising guidance for doctors—starting around $20/day, using metrics like link click-through rate, balancing warm vs. cold campaigns, and choosing a proven ads expert with a strong track record and longevity in the field.

Key Takeaways:

“Facebook and Instagram and Google, TikTok, LinkedIn ads, all the ad platforms they learn really really quickly, and where the the best leads are, and if you spend $20 per day for five to seven days, you’ll have really good data as to which audiences are working well, which ads are working well, which ones are not, and you can start to make adjustments from there.” – Neil Shoney

Connect with Neil Shoney:

Instagram:  neilshoneymac

Facebook:  www.facebook.com/neilshoneymac

Business website: neil-maclean-marketing.mykajabi.com