Marketing Your Practice

← Marketing Your Practice31 May · 24 min

Ep464. The Most Underrated Trust Moment in Your Practice

Ep464. The Most Underrated Trust Moment in Your Practice31 May24 min

Most chiropractors obsess over the new patient consult and the report of findings. But the moment that quietly decides whether a patient stays for life… is the one we treat as routine.

In this episode, I unpack the most underrated trust moment in your entire practice — the adjustment — and the five things that quietly break presence on the table. I share the story of a patient who taught me what it really means to be with someone, even in a busy open plan practice.

You’ll walk away with a simple framework — the Signature Adjustment Experience™ — and five practical shifts you can bring into your very next adjustment to deepen trust, retention and internal referrals.

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