Marketing Your Practice

← Marketing Your Practice3 May · 21 min

Ep460. Your Practice Has a Culture — The Question is Whether You Built It

Ep460. Your Practice Has a Culture — The Question is Whether You Built It3 May21 min

Most chiropractors think a bad hire is a people problem. It's not. It's a culture problem — and culture isn't what's printed on your website or pinned to the wall. It's what gets tolerated, celebrated, and ignored when you're not in the room.

In this episode, I share an eighteen-month story that nearly broke me — and the three-part framework that came out of it: The Chiropractic Culture Code™.

You'll learn how to define your values, hire through them, and live them publicly so your practice runs on standards instead of friction. By the end, you'll have a clear blueprint for building a team that thrives — and a much easier next eighteen months.

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