Episode 240: The Number One Driver of Behavior

<p>In this episode we dive into the ultimate driver of human behavior: <strong>Identity.</strong> Most people fail because they wait for a &quot;feeling&quot; to spark action. We’re flipping the script. If you want to change your life, you don&#39;t start with how you feel; you start with who you are. Drawing from the groundbreaking work of Dr. Maxwell Maltz and the &quot;Be-Do-Have&quot; framework, this episode explores why you will <strong>never</strong> outperform your own self-image.</p>