MYB141: How to Get Customers to Buy More Often - Repeat Sales Strategies for Small Business

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack one of the most overlooked drivers of business growth: getting your existing customers to buy from you more often.

Growing a business is not just about finding new leads. It is about maximising the relationship you already have with the people who trust you and getting a bigger share of their wallet. Ben and David share practical strategies, real world examples, and mindset shifts that prove why focusing on customer retention and spending frequency can completely transform your bottom line.

If you are tired of spending all your marketing budget on acquiring new clients while ignoring the goldmine sitting right in front of you, this episode will challenge you to rethink your approach and start increasing your customer transactions.

Episode Highlights:

00:00 - Welcome to the Max Your Business Podcast

03:32 - The big missed opportunity: focusing only on new customers

04:16 - The free workbook download and why you must measure spending frequency

08:23 - The golden statistic: why selling to an existing customer is six times easier

10:24 - Subscription models and how businesses lock in repeat buyers

13:42 - Partnering with third parties to add value and increase transactions

15:15 - The power of membership programmes: from StuMac to Costco

22:16 - Royal Caribbean and the psychology of VIP customer tiers