Stop Competing on Price: How to Become the Premium Med Spa in Your Market

Do patients see your med spa as truly different, or just another option to compare on price? In this episode, I break down the commodity med spa problem and why personalized care, patient education, and customized treatments aren't enough to create differentiation. I share how copying competitors, relying on discounts, and building a menu around one-off services can make your practice easier to price shop. Tune in to learn how to create a unique position, proprietary offers, and a category-of-one experience that makes your med spa stand out for something more than price.

HIGHLIGHTS

The signs your med spa has become a commodity.Why “personalized care” isn’t real differentiation.How copying competitors makes you easier to price shop.The problem with building your menu around one-off services.Why competing on price requires a completely different business model.How a proprietary menu helps you become a category of one.What Drybar and FedEx can teach you about positioning.

RESOURCES + LINKS

Build a signature package with Ask Heather AI - https://heatherterveen.com/build/

Create your own signature menu using Ask Heather AI - watch how HERE!

Turn every consult into a 10K sale with Heather AI!

Learn more about The Med Spa Advantage HERE

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Heather: @heatherterveen

Website: heatherterveen.com