Why AI Brands Need Audio: Insights from Our New Study

It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the internet back in 2001.If AI brands want to grow, there’s a hesitancy gap they’ll need to address. According to our new study with the Cumulus Media | Westwood One Audio Active Group®, audio is the perfect place to foster a brand campaign.For details of our survey, as well as tips from our AI brand playbook, check out this week’s episode of The Media Roundtable.First-time host Tucker Peleuses (Chief of Staff to the CEO, Oxford Road) welcomes Neal Lucey (EVP, Strategic Planning, Oxford Road) and Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) to talk about AI’s split perceptions, audio wins, and why it’s important to remember that you’re not the customer. Let’s dive in.“ If you're an AI brand and you think most Americans are aware of you, you've got a lot of work to do.” - Neal Lucey (EVP, Strategy & Planning, Oxford Road)

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