He Built a Multi-Million Dollar Business Picking Up Dog Poop (Part 1/2)

#1075 What if one of the best business opportunities is something most people would never want to do themselves? In Part 1 of this two-part episode, Brogan Williams sits down with William Milliken, president of Swoop Scoop, to unpack how he turned a dog waste removal business started with about $1,000 into a multi-million-dollar operation generating more than $200,000 a month. William shares how the company exploded from roughly 20 customers to more than 300 in just a few months, why recurring subscription revenue makes this “boring business” so attractive, and how Swoop Scoop has expanded into multiple markets. He also explains why low-cost, unglamorous service businesses can hide huge opportunities — and why building a profitable business around something you’re not passionate about can sometimes give you more freedom to pursue the things you are!

What we discuss with William:

+ Starting Swoop Scoop with $1,000

+ Growing through Facebook ads

+ The power of “boring” businesses

+ Low startup costs and barriers

+ Recurring subscription revenue

+ Navigating seasonal demand

+ Expanding into new markets

+ Knowing when to pivot

+ Passion vs. profitability

+ Building a business for freedom